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About Us

 

 

 

 

Vitality 4 Life is an Australian owned and operated company, located in beautiful Byron Bay in Northern NSW. We are a team of dedicated individuals who are passionate about both health and the Vitality 4 Life Approved Product Range. Owner and Company Director, Roger Akins first discovered cold press juicers in the late 1980's. Understanding the importance of raw foods and his personal experience of using raw fruits and vegetables to turn his health around; Roger saw cold press juicers as miracle machines. A machine which could deliver a nutrient-dense living juice directly into the bloodstream. A machine which would allow one to consume a normal days worth of fruits or vegetables in just one glass! His incredible passion for cold press juicers and raw foods was the beginning of Vitality 4 Life. Starting simply as the knowledge of what juicing and raw foods could do for one's health.

Roger then began to expand his knowledge; learning the principles of Dr. Norman Walker's teachings, and other inspiring natural health professionals. One such person was Brian Clements, director of the Hippocrates Institute in Florida. Together with Brian, Roger developed the GreenPower Hippocrates Twin Gear Juicer and began importing them into Australia. This was before cold press juicing was all the rage with Hollywood A-Listers like Reese Witherspoon and our fellow Aussie Nicole Kidman.

Since those early juicing days, we've been sourcing products from around the globe and have made the important step of opening in the USA, where we're focused on helping all Americans benefit from more raw foods, living juice, pure water, clean air and holistic exercise. Our goal is to share everything that makes up a healthy Byron Bay lifestyle with America and the world. We believe that our USA customers want more than just a product that will last a few years, which is why many of our products come with a lifetime warranty. With Vitality 4 Life, you'll receive specialist advice from our team as you begin or want to increase your focus on healthy nutrition and exercise. 

Since launching in the USA, we've partnered with some of the most influential health practitioners in the country such as John Kohler who owns and manages discountjuicers.com and is the number one expert in juicers in the world. Since discovering Vitality 4 Life, John has become a huge fan of our products, particularly the Biochef Vacuum Blender container, the first vacuum blending jug in the world which can be found here.

As our product range has grown, so has our team. Today, Vitality 4 Life's team is made up of around 30 individuals who are dedicated to providing our customers with the products, service and resources to assist them on their personal health journey. Vitality 4 Life now has offices in USA, Australia, New Zealand, UK, Europe and China and distributes globally.

As innovators in the health industry, we are dedicated to sourcing the very latest in health technology. We travel the globe to bring you leading international brands such as Oscar, Aquasana, Joraform, VibroSlim, BioSari, Zen Sauna, Byron Bay Pilates Co., as well as using our extensive knowledge to design and develop our own range of dedicated living food appliances - BioChef.

You will now find Vitality 4 Life Approved Products in various kitchen retailers as well as health food stores, health practices and retreats.

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